Checklist

What to do When Your Executive or Company Takes a Public Stance — or Chooses Silence

When executives or organizations take a public stance (or choose silence) on a key issue, risk can escalate quickly. Changes in public sentiment and online attention can expose leaders and their families to increased threats with little warning. Download this checklist to ensure your team is prepared when an executive decides to make a public statement, with or without advance notice.

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Highlights

With the steps outlined in this checklist, you will:

Gain early visibility into executive risk moments

Be prepared when a public statement is planned or made without warning.

Identify emerging threats before they escalate

Understand shifts in sentiment, attention, and targeting tied to executive visibility.

Respond with confidence and consistency

Coordinate mitigation and response using clear thresholds, roles, and protocols.